Apple’s Set-Top Box Returns, and the Same Questions Do Too
It is the product Apple would rather you stop asking about. On October 13, 2026, Apple is expected to pull the sheet off a new Apple TV 4K — an A19 chip, built-in mics for hands-free Siri, and maybe a speaker-equipped remote. This is the box Apple left untouched for four years, in a category smart TVs are eating, at a price two to four times a Fire Stick.