Insta360 is a smart imaging technology brand established in 2015 by Arashi Vision Inc. It focuses on the R&D and sales of 360-degree cameras, action cameras, and AI-powered imaging devices, striving to lower the barrier to professional content creation through “shoot-first, frame-later” technology and automated imaging algorithms.
This article compares three leading models—the DJI Osmo Pocket 3, DJI Osmo Pocket 4 Pro, and Insta360 Luna Pro—across multiple dimensions: design and hardware, image quality, AI capabilities, software ecosystem, and real-world usage.
AI pocket cameras precisely fill the market gap between smartphones and professional cameras.
On August 12, 2026, Insta360 officially launched the X6, its flagship 360-degree camera marking the company’s tenth anniversary, with a starting price of 3,999 RMB. Featuring a next-generation hardware architecture—powered by a 4nm triple-chip AI system and dual custom 1/1.1-inch large Sony sensors—the X6 moves beyond the traditional 360-degree camera limitation of focusing solely on … Read more
Insta360 officially entered the handheld gimbal market with its first flagship model, the Luna Ultra.
The Luna Ultra breaks from the single-wide-angle-lens tradition that has defined pocket gimbals since the category began. Insta360 partnered with Leica on a dual-lens system: a 1-inch 8K main sensor with 20mm equivalent focal length and F1.8 aperture, plus a 1/1.3-inch telephoto sensor with F2.0 aperture delivering 3x optical zoom, 6x lossless zoom, and 12x total hybrid zoom.
While traditional microphones brand creators’ chests with manufacturer logos, Insta360 gives this space back to creators themselves.
